Renting an apartment or publishing yours for rental has never been as easy as it is now thanks to Facebook Marketplace. Apartment communities can now count on a whole section on the biggest Social Network in the world. Since 2016 the Marketplace has done nothing but grow.
If you’re interested in know how the apartment community uses Facebook Marketplace step by step, then you’ve definitely reached the right place.

Step by step guide for Facebook Marketplace
1. Knowing and joining The Marketplace
For entering the Marketplace, all you have to do is find the “shop” icon which is just like a small kiosk; click on it and you’ll receive some information from Facebook. If you can’t find the icon, just type “Marketplace” in the Facebook’s search bar and click on the icon/link in the result list.

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You will have to use a personal account to post on Facebook Marketplace since businesses are not currently allowed to post in the Marketplace or in Groups. It is against Facebook’s Terms and Services to create a personal page that represents a business so beware that Facebook may terminate your page at any time if you choose to create a personal account other than your own.

Facebook’s Terms and Services regarding personal accounts:
Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:
1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
2. You will not create more than one personal account.
3. If we disable your account, you will not create another one without our permission.
4. You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.
5. You will not use Facebook if you are under 13.
6. You will not use Facebook if you are a convicted sex offender.
7. You will keep your contact information accurate and up-to-date.
8. You will not share your password (or in the case of developers, your secret key), let anyone else access your account, or do anything else that might jeopardize the security of your account.
9. You will not transfer your account (including any Page or application you administer) to anyone without first getting our written permission.
10. If you select a username or similar identifier for your account or Page, we reserve the right to remove or reclaim it if we believe it is appropriate (such as when a trademark owner complains about a username that does not closely relate to a user’s actual name).

2. Choosing the rental category
Click on “Sell Something option and then you can select the category “Items For Sale” and then you will select “Property for Rent”

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3. Creating the ad
First, create a title for the ad; it must be concise and precise. After doing that, provide all the information needed for renting your apartment such as location, number of rooms, bathrooms, size (square footage) or if it’s pet-friendly.
4. Adding images
Unlike other marketplace tools, Facebook allows you to publish as many pictures as you want without charge. So, the idea is to publish several pictures with all the details so people can actually visualize your apartment. Don’t forget that you can get some creative exterior photos by using a drone. Make sure you get all permissions necessary before doing so. Keep in mind, in many college markets, you will be competing with subleases or lease takeovers.

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5. Establishing the rental cost
It’s important to establish the rental cost so only people who are interested come to your ad, otherwise, you’ll have countless comments asking for the price.
6. Add description
Add a detailed description of the apartment including all the public services provided, parking lot spaces, extra fees or special amenities inside the community  (such as pools or fitness centers). And most importantly, make very clear the time period of availability and the date when it can be occupied.
7. Mark your item as sold!
Don’t forget to mark your item(s) as sold so you don’t continue to get inquiries about the leased apartment.

Some advice for being successful on renting your apartment with Facebook Marketplace:

  • 360° pictures: a great feature that Facebook Marketplace offers to users is that they can actually submit 360° pictures. Many pictures usually translate into more visits.
  • Take the pictures yourself: Is highly recommended to take the pictures yourself so you can take the most out of your place. Be sure to highlight the best features, but also show the details.
  • Use natural light: natural light is the best to reflect exactly what a surface looks like; if you use artificial light and the results are not the expected for the users, reviews are going to reflect it and you will likely not be taken seriously.
  • Be honest and detailed: it’s important to describe the apartment as it really is.
    Take into consideration that you can be banned if your ads include any kind of Fair Housing violation.